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Tuesday, 19 February 2013

Importance of Marketing Mix

The Importance of Marketing Mix
Four Ps

point of intersection
Pricing
Promotion
Place

What is the right merchandise formula for Champion Products?

The marketing and the sales departments pretend everlastingly wondered about this concept. The marketing formula is a great deal like a recipe, this much of X, and that much of Y. And in the end what you have is a combination that either is a success story or is a complete failure. This combination is referred to as the Marketing Mix.

Let us further investigate and also channel the options for Champion Products.

How much to offer, at what price to offer, where to offer and how to offer. These 4 are the crucial questions to which the vexation must find an answer and from this the 4 Ps have been born: Product, Price, Place and Promotion. These 4 Ps involve the strategic office so that the returns are the maximum in any accustomed market. Marketing Mix is a combination of the following:

Product: The harvesting is of course very important and the success of the business line will largely depend on how good or bad it is. The decision as to the nature of the product depends on its customer base and their buying habits, geographical locations, purchasing force-out and other factors.

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Sometimes a business may insufficiency to come out with the best there is, and often the uniform business might market a product that is for the work out customer. An example is Toyota Motors that owns Lexus (which is a premium brand) and also the Corolla (which is among the highest selling cars in the world)

Price: It is the amount a prospect is willing to pass for the product. There is always the right price for a product, if it is priced higher(prenominal) then it might not sell, and if it is priced lower then the business might be missing out on revenues. except there are many issues based on which a company determines the price and that is just not limited to the personify of buying it. These other factors include the perceived value of the product in the customers mind, the market share of...If you want to get a full essay, order it on our website: Ordercustompaper.com



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