Organizations External Environment
The external organization comprises of entirely the entities that exist outside its boundary,
but have significant make for on its growth and survival. An organization has little or no
realise over its environment but needs to constantly observe and adapt to these external
changes, a proactive or reactive rejoinder leads to significantly different outcome.
The Environmental Domain
The domain consists of all the entities of the environment that interacts with the organization.
Although the domain can be large, it is important to focus on the ones that have the highest
significance. The common external factors that influence the organization argon discussed below.
Competition: It comprises of the related industries with similar products or services, their
geographic locations and foodstuffs.
associate Industries: It is important to know all the competitors, their organizational
size and skills pool, their competitive advantages, their trade strategies, offshore
development etc.
Global context: Due to increasingly great world economy, it is important to watch
the competition across the oceans, competitive products launched from abroad,
ever-changing socio-political situations, and home grown entrepreneurs.
Customers: They are the end- users of the product and services, the most tiny aspect
of the environment.
Preference changes: Customers likes and dislikes changes rapidly, people live in a
tight companionable system that create and encourage trends. It is important to anticipate
changes in users product requirements, emerging technologies that can change
how the products are utilize etc.
Demographical changes: These include the social, economical and cultural
changes like population age, ethnicity, education aim and economic class. Such
changes affect the customer preference and the mass market trends.If you want to get a full essay, order it on our website: Ordercustompaper.com
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