Amul was cause up in 1946 and its full form is Anand draw- producers join Ltd. The Brand Amul is a movement in dairy accommodative in India. The management of the brand name is done by the Gujarat Co- operative draw Marketing Federation Ltd (GCMMF) which is a joint organization. The establishment of Amul is also know as White transition The Amul Model is a three-tier cooperative structure. This structure consists of a dairy Cooperative Society at the village train assort to a take out Union at the District level which in turn is further federated into a Milk Federation at the State level. The to a higher place three-tier structure was set up in order to delegate the several(a) functions, milk collection is done at the Village Dairy Society, Milk Procurement & Processing at the District Milk Union and Milk & Milk Products Marketing at the State Milk Federation. This helps in eliminating not only intragroup competition but also ensuring that economies of scale is achieved. As the above structure was first evolved at Amul in Gujarat and thereafter replicated only over the country under the Operation Flood Programme, it is known as the Amul Model or Anand Pattern of Dairy Cooperatives.
intersection point PORTFOLIO
Amul is the biggest brand in the pouched milk sector in the world and in India it is the biggest food brand.
Amuls range of products includes milk, ghee, milk powders, curd, glass cream, paneer, cream, chocolate, stop, butter, and shrikhand.
BRAND UMBRELLA
The various brands of Amuls bread spreads are Amul Lite, Amul Butter, and Delicious dining table Margarine.Â
* The Brand Amuls milk drinks are sold under various names such as Amul Kool, Amul Kool Cafe, Kool Koko, Amul Kool Chocolate Milk, and Amul Masti Spiced Buttermilk.
* Amuls powder milk are sold under many names comparable Amulya Dairy Whitener, Sugar Tea Coffee Whitener, Sugar plane Milk Powder, and Amul Instant Full Cream Milk Powder.
* The brands cheese are also sold under various names...If you compulsion to get a full essay, order it on our website: Ordercustompaper.com
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