Marketing

Assignment #1 - Market breakdown and Product location for Next-X PC
Julian James
Strayer University
MKT500
SHIRLEY MCLAUGHLIN
4/26/2012

Market Segmentation and Product Positioning for Next-X PC
Given the intensely competitive, global and dynamic business environments of today, it is important that marketers have a very unresolved market segment segmentation process and a explicit positioning for a produce to be successful. This paper looks at the market segmentation approach and product positioning strategies for the Next-X PC, a reinvigorated high destroy multimedia and romp calculating machine that would be launched by Play Computers, a niche calculator manufacturer competing in the computing hardware industry.
Marketing Objectives Next-X PC
In line with Play Computers objectives of being a confederacy that wants to scram the preferred brand in the niche high end gaming and multimedia space, and the company mission of bringing the latest in computing technology with very high attribute and top line customer service, the company is launching its new product Next-X PC that aims to tap into the very profitable and steadfast growing segment of gaming and multimedia PCs.



The company is ideally positioned to take advantage of the market opportunity, and include an splendiferous new product offering in form of Next-X, a key addition as part of its product portfolio. The selling objectives for the first three years of Next-X are discussed below
* Execute a targeted integrated marketing campaign to reach more than 5 million gaming and multimedia customers
* By Year 1 To achieve a US sales of more than 100,000 units
* By Year 3 To achieve a US sales of more than 500,00 units with average order value of more than $1000.00
* To micturate a loyal and distinct customer base of 200,000+ gaming and multimedia customers
Marketing segment identification and rationale
Given that the product would be targeted at a very niche sense of hearing which would be a subset within the...If you want to get a full essay, order it on our website: Ordercustompaper.com



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