Relationship Marketing

Yes

RELATIONSHIP MARKETING

COMPARE AND CONTRAST RELATIONSHIP MARKETING AND conventional MARKETING

Lecturer: MR. Kamarul Zaman Bin Nordin

STUDENTS get up: MICHELLE TAN SIEW LEE
MATRIC NO: EBBA
IC: 810514-14-5608
PROGRAMME: executive director BACHELOR IN BUSINESS ADMINISTRATION

Table of Contents

1.Introduction………………………………………………………………………………………….………………...…….….2
1.1 finding…………………………………………………………………………………………………………………...3
1.2 Objective………………………………………………………………………………………………………….….…..3
1.3 Methodology…………………………………………………………………………………….…………………….…3

2.Literature Review...................................................................................................................................................................4
Compare and contrast birth marketing and transactional marketing
2.1 History of trade consanguinity……………………………………………………………………………………...4
2.2 Relationship Marketing…………………………………………………………………………………………….…...5
2.3 Transactional Marketing………………………………………………………………………………………………...6
2.4Contrast and compare...………………………………….………………………………..……7

3.Appendix
3.1Comparison and Contrast of Transactional and Relationship Marketing................9
3.



2Key Concept in Relationship Marketing……………………………………………………10
3.3The Six Markets Framework of Relationship Marketing ……………………………….10
3.4 node Focus, Customer Satisfaction and Profitability...……………………………10

3Conclusion.......................................................................................................................................................................12
4.Reference………………………………………………………………………………………………………………..14

Introduction

1.1 Purpose
This assignment is for us to understand the contrast and compare of relationship marketing and traditional marketing. It showing the significant of relationship marketing can service of process in retaining customers in a business and also the prejudice of transaction marketing.
Transactional marketing is one of many marketing strategies that centre on...If you want to get a full essay, order it on our website: Ordercustompaper.com



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