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Friday, 22 February 2013

Shanghai Tang

Executive Summary


Shanghai savor is a luxury blur company that draws its inspiration from historical Chinese culture. In doing so they were able to capitalize on the intrigue that occidental nationals felt towards the end of British control of Hong Kong. As people came to image before Hong Kong became Chinese, they were able to see Chinese fashion influences. Now, the cosmos is making moves into China as they now see the festering potential it has causing a threat to Shanghai Tangs domestic market period other Chinese inspired companies are threatening their domestic market. If that wasnt plenty the companies long-time creative director, Joanne Ooi, is leaving the company creating a void in the leadership role of the companys check vision. To crystalize all of this the company can hire from the outside or promote from within but despite this decision they sustain to handle how they can defend their domestic market share, their transnational market share, and be able to move into new markets while not straying away from its fundamental values of cosmos a sophisticated, individualistic, and ancient Chinese inspired luxury brand producer.
To solve this problem the company should promote its current heading of Clothing Design, Joseph Li to the role of creative director.

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This will jock the designers feel respected by the management and benefactor alter their work as they feel they are a emend part of the process with one of their suffer running the process. Also, Joseph has international experience at various other companies and can help with the expansion into new markets and since he is Hong Kong-born Chinese he quieten has a connection to Chinese culture. By blending western accepted fashion with a Chinese infusion they turn over the potential to not only capture the intrigue once again of the west even more, they can create a gravitational attraction of the Chinese to this new design which is modern style of their own historical culture. By doing this more doors open up which bequeath a chance to...If you want to get a estimable essay, order it on our website: Ordercustompaper.com



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