Strategic Market Plan Project

strategic Market Plan Project Group 21 ? X Vacations Table of Contents: executive director Summary??????????????????????????????2 Company commission ??????????????????????????????..3 marketing Objectives ?????????????????????????????4 Research Analysis ??????????????????????????????..5 Customers ...?????????????????????????????....6 Company ???????????????????????????????7 Competitors ?????????????????????????????..10 Segmentation ???????????????????????????????....13 Strategic Marketing Plan ??????????????????????????.?17 Targeting ?????????????????????????????..?17 Positioning ?????????????????????????????...19 Positioning Statement ??????????????????????.19 Marketing Mix ????????????????????????????.20 Product ????????????????????????????.20 Price ?????????????????????????????..22 Place ?????????????????????????????..23 Promotion ???????????????????????????26 References ?????????????????????????????????28 Appendices .????????????????????????????????.29 Executive Summary X-Vacation is a company with an innovative solution for the average family vacation.

With our services, fin bothy all over the world, we will be able to take into account the ideal vacation scenario for all family members. The company will ease up its roots in Orange County, but as before long as 2010 we hope to have contractual agreements with large hotel durance all over the world. We lack to provide a interlock of organic sports activities. The best way to do this is through hotels all over the world X-Vacation got its inspiration from a growing generation Y, a significant increase in participation in extreme sports, and the lack of competition. Generation Y is a generation with power, galore(postnominal) be still in high school, but they fix the way the money in a family is spent, and their interest in our services will skyrocket the companies success. Currently our main competitors are PureVacation.com and Phuket-Travel. Neither of these are family friendly or work with hotels.... If you want to get a full essay, order it on our website: Ordercustompaper.com

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