Matrix Technique Applied in the Life-Cycle Matrix Model

One approach to the military rank of strategic preparation for organizations with diversified business portfolios is the industry of hyaloplasm techniques. The matrix techniques used in the evaluation of the strategic prep of diversified typically are structured as 2X2 matrices wherein the interactions of twain major variables provide the basis for evaluation (Hudson, 1994). Each of the deuce major variables is characterized by two classifications which create the 2X2 matrix structure. nigh matrix techniques used in the evaluation of the strategic planning of diversified, however, are characterized both by more than two classifications for from each one of the major variables. Thus, matrix structures other than 2X2 are used (Stiles & Mick, 1994).

in that respect are several matrix models that are used in the evaluation of strategic planning for organizations with diversified business portfolios is the application of matrix techniques. These matrix models differ from one another in general with respect to the major interaction variables by which they are defined (Conrad, 1993). The Life-Cycle ground substance Model applied in this research is a 5X3 matrix model that is designed to aid in the evaluation of strategic planning through the identification and assessment of the statistical distribution of a diversified organization's business activities across the stages of the industry biography cycle (Ailawadi, Farris, & Parry, 1994).

The dish at issue in this application of the Life-Cycle matrix Model to the portfolio of go of subway system Hospital is rehabilitation. With respect to rehabilitation services visible(prenominal) within the geographic area served by Metro Hospital, the commercialise shares of the competitor organizations are as follows: Metro Hospital (21 percent); antagonist One (17 percent); contest Two (14 percent); opponent Three (12 percent); Competitor Four (10 percent); Competitors Five ( night club-percent); Competitor Six (eight-percent); Competitors Seven (seven-percent); Competitor Eight (two-percent). The mean market share for all nine competitors in the rehabilitation services market is 11.1 percent.

A " sacrosanct" classification based on the 1.3 criterion (refer to anterior section), gum olibanum requires a minimum market share of 14.43 percent, while a "weak" classification requires a market share no higher than 7.77 percent based on the 0.7 criterion (refer to the preceding section).

This application of the Life-Cycle Matrix Model to a single service provided by the organization demonstrated in this hypothetical show window that metro Hospital should continue to offer rehabilitation services. The Life-Cycle Matrix Model also could be used by the hospital, however, the word a comparative evaluation of each of the services that it offers, if in that location existed reasons why the organization needed to restructure itself to adjust to financial constraints.

Darnell, T. (1996, December). Materials management systems: "? all about controlling costs." Health instruction Technology, 17(13), 14-18.

Ailawadi, K. L., Farris, P. W., & Parry, M. E. (1994, January). Share and growth are not good predictors of the advertising and promotion/sales ratio. Journal of Marketing, 58(1), 86-97.

Applying the Life-Cycle Matrix Model to Metro Hospital (An hypothetical Organizat
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