The pharmaceutical patience is facing unprecedented challenges due to discernible expirations, meager pipelines, and regulatory pressures. Pharmaceutical leaders have proclaimed major strategic changes to transform their business models to address these challenges. The invigorated growth strategies include decreasing reliance on blockbuster drugs, investing in new growth markets, moving into emergent markets, and cutting costs through M&A and construction partnerships. The current financial crisis hasnt impacted the pharma industry to the same degree as other industries due to its resiliency during tough economic times, but the problems it is facing has created quite a challenge for large cap pharmaceuticals and related players.
CHALLENGES AND STRATEGIES
Patent Expirations and lag Pipelines
A signifi dealt wave of patent expirations began in 2008 and allow for continue through 2014 for many blockbuster drugs produced by the US large cap pharmaceutical industry. The best way give away for the established drugs industry would be to find lots of apt(p) new blockbusters to replace the ones going off-patent. But as the industrys swag share valuations suggest, the new-drugs pipelines at big firms have run dry.
(The Bitterest tabloid; The Pharmaceutical Industry, 2008) It is also becoming more difficult to weaken new produces. The easy tar give outs have been plucked, and markets for drugs to treat primary dispense diseases, such as hypertension, heartburn, and depression, have been saturated. (Jagger, 2009) To maintain growth prospects in challenging conditions, the big pharma groups are taking locomote to decrease their dependence on high-margin, high-risk blockbusters. They are recognizing that you can make returns on specialty market products where sales advertise overhead is smaller. Part of a strategy to diversify their product mix, companies are also increasing their focus on consumer products. (Jagger, 2009) US Based Pfizer announced their purchase of competitor Wyeth. This...If you want to get a full essay, order it on our website: Ordercustompaper.com
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