Mis at Coca Cola

Management Information Systems at The coca- the skinny fellowship Lewis Bianco Professor Rampersad CMS 315 Due 12/7/10 As a world-wide leader in the soft drink and swallow diligence, coca Cola maintains a vast corporate and industrial structure which lots to incline the business as smoothly as possible, and enhance all or so internal performance. To put one across this happen, and to grow to where Coca Cola is as a business to daylight, they have amassed a large variety of products, and reached deeply into the world-wide market with these products.Some useful stats which cooperate to realize the corporate landscape of The Coca-Cola connection are as follows as of 2009 the company employed 92,800 people, featured a line of 3,ccc+ beverages, boasted 48 consecutive years of change magnitude divid send a itinerarys, and had its products be change in over 200 different countries (The Coca-Cola fraternity, 2009). However, all of this expansion and harvesting as a busines s could not take place with extinct noteworthy internal structuring.The corporate structure of Coca-Cola utilizes a mix of high end technology and computer systems, collaboration with bottling companies and retailers which exists on a large and formidable scale, as well as a massive focus on advertisement that is constantly on the competitive edge and the horizon of well-disposed developments in score to represent their products just about efficiently to customers.Customers are of course, the nett and most essential link in this chain, and Coca-Cola has excelled at finding newborn and creative ways to reach its customers, while at the same clip growing and expanding as a business in order to arrest its position as the global leader in its industry. An example of Coca Colas extremely large dominion over the beverage industry comes in the form of a statistic, one of several important statistics found on the Coca Cola corporate website which states that according to a 2009 st udy, people worldwide consumed an average of 1. billion servings of Coca Cola products per day (The Coca-Cola lodge, 2009). In order to manage all of this capital effectively, Coca-Cola employs a highly technological, highly structured system that includes 300 bottling companies independent of Coca-Cola. The company entirely kit and caboodle essentially by producing the syrups, concentrates, and base products used in Coca-Cola beverages. This is the main shoot for of the Coca-Cola Company, along with advertisement and management. After the syrups and bases are manufactured, they are shipped to any of the 300 bottling companies, who finish and package the final product.In this way, Coca-Cola is able to exist on a global level, while still working with local bottling companies. This is an efficient way to manage such(prenominal) a huge dispersal operation, and although corporate precaution obviously still exists to a certain extent, it breaks the huge process of distribution u p into smaller, more manageable chunks which improve the over-all efficiency of the company. Bottling partners are for the legal age not owned by Coca-Cola, and the company prides itself on allowing bottling partners to work completely independently in most cases.An important stat which highlights this corporate relationship amongst Coca-Cola and bottlers dope be found in the Coca Cola 2007 Investors Review, where in a pie graph entitled Companys 2007 ecumenic Unit Case Volume by Bottler Relationship it shows that a legal age 54% of its bottling operation is in non-controlling equity interest. The other portions of Coca Colas unit case volume are as follows 25% no ownership interest, 10% controlling interest, and 11% other which includes foodservice trading operations as well as the production of juice and sports drinks (The Coca-Cola Company, 2007).As we can see, the greatness of these bottling partners cannot be underestimated, as it is their responsibility to manufactu re the product and package it to vendors, who are the next key member in the structure of The Coca-Cola Company. The vendors are slight intimately involved with the workings of the company as a whole but are equally important as it is their job to in truth sell the products to customers. In this way, we see that the organizational structure that exists from within and without The Coca-Cola Company is elegantly simple, and is prosperous for bottling companies who are allowed to take part in the ompany without being owned by it. This is definitely something that most consumers dont cheat about Coca-Cola, but it is a defining factor that lets the company what it is today. It is obviously important to understand how this relates to management training systems and in the sense of that term, without such systems in place the process by which information is gathered that is postulate to influence decisions on behalf of 300 independent bottlers as well as retailers would be a much le ss easily manageable task.The Coca-Cola Company also has a crotchety relationship with its retailers and vendors, the people who actually sell its products. Through Coca-Colas superb information management, they are able to reliably track information about their products and make adjustments to their business strategy consequently online accordingly. We see that management information systems are perfectly suited to a task like this as it allows Coca-Cola to gather bulk data on sales and degrees on the nature of those sales.This insight into the market is a big reason why it is possible for Coca-Cola to operate on such a large level with independent businesses working together in this way. The information gained through the use of management information systems is utilized by Coca-Cola in several different levels of the business structure which was mentioned in detail earlier.A simple and effective way of summing up this process is laid out in the publication Management Informat ion Systems, Controllers vade mecum by the where it states MIS also enhances job performance throughout an institution. At the most senior levels, it provides the data and information to help the board and management make strategic decisions. At other levels, MIS provides the means through which the institutions activities are monitored and information is distributed to management, employees, and customers. ( restrainer of the money Administrator of National Banks). With this information, and general knowledge on the social occasion it is easy to see that this method of gaining large amounts of data is becoming an industry standard by necessity and those businesses who utilize management information systems willing have a competitive edge in their markets. This is due to the prevision that this data offers into who is buying products, how many are being bought, and where they are being bought.Another important area where management information systems come into play with The Co ca-Cola Company is that of online sales, and peculiarly in todays market no study business can afford to disregard this tool. As many companies do in todays industry, Coca-Cola chose to find another business to help organize and run their e-commerce sector. This companys job is to essentially serve as a massive inventory center for Coca-Cola, in order to help with their distribution and shipping of products that customers may buy online.The shift towards the immensity of e-commerce created a change in the marketplace that successful companies were able to align to early on. The most noticeable change that companies had to undergo after the mug up of e-commerce was the fact that focus and control shifted from the retailer to the customer in online markets. No longer were retailers allowed to choose the hours during which customers could purchase things, and the demand could not be abnormal by how much any given retailer ordered for stock.With the online obtain experience, the companies themselves had to bend to the will of the customer in an take downtide more in depth way than ever before. With this challenge of course came the necessity for maturationd data from online sales. A company like Coca-Cola has prospered very well from a combination of using all possible information to react to the ever-changing market, as well as utilize some of the same practices that make them so successful with offline sales.Perhaps the biggest perk to having the internet at Coca-Colas governing for the purposes of collecting and utilizing data is the fact that the speed of the internet can make for a much smoother over-all operation. As it is stated in the bind E-Commerce by Ritendra Goel, delays in inventory tracking and management can wavelet from the cash register all the way back to raw secular production, creating inventory shortages at any stage of the value chain.The internet promises to increase business efficiency by reducing account delays and increasin g reporting accuracy. Speed is clearly the business imperative for the value chain (Goel, 2007). This is a very important concept to understand as it shows how important the battle array of up to date data is for a company like Coca-Cola, especially when the nature of their corporate structure contains over 300 independent bottlers and even more numbers of vendors and retailers. Effective management of all of this data is what allows this unique structure to prosper.Being a global leader in its market, The Coca-Cola Company is in a unique position as a business. It has over 80 years of history behind it, and in that time has grown to render one of the most recognizable names in the world when it comes to beverages. Because of this, they can accelerate past much of the research and development that younger, less complete companies must undergo. However, with such a huge business, the need for effective and exuberant data collection and storage is absolutely imperative.The unique structure of the business, with Coca-Cola chiefly making syrups and concentrates, while 300 bottling companies make the finished product calls for even more careful management and analyses of this data in order to plait these numbers and figures into profit. After researching into what makes this company tick it is easy to see how Coca-Cola has cause so successful in todays market.Bibliography Comptroller of the Currency Administrator of National Banks. (n. d. ). Management Information Systems Controllers Handbook. Retrieved celestial latitude 2, 2010, from Office of the Comptroller of the Currency http//www. occ. gov/static/publications/handbook/mis. pdf Goel, R. (2007). E-Commerce. New Age International . The Coca-Cola Company. (2009). Growth, Leadership, and Sustainability. Retrieved December 2, 2010, from The Coca-Cola Company http//www. thecoca-colacompany. com/ourcompany/index. html The Coca-Cola Company. (2007). The Language of Refreshment 2007 Annual Review . administra tor Communications, The Coca-Cola Company.