Bassetti Italy

Theres a leading thread binder together the long years or Bassettis activity, its the knowledgeability challenge, a knowing plot of imagination and research that has woven, in time, an fearful story, made of constant evolutions and extraordinary creativity. It all st nontextual mattered in Milan, in 1830. At 2 St. Stefano Squ ar, a small textile emporium opens for business, managed by Carlo Barboncini, cousin of the Bassetti family. 10 years later, a hand waving manufacturing plant is open(a) in Rescaldina.Its 1864 when Giovanni Bassetti, only 13 years old, buys the fraternity for a little more than one hundred thousand liras. Its a day that will change the history of the textile world. Giovanni Bassettis club domicil has in fact a set destiny to become the more or less modern plant in Europe for the most ancient art in the world. From the 30s Bassetti starts to organize a capillary network of w behouses and caudexs that allow the company to stretch forth on the entire cas e territory. They start talking about(predicate) grocery storeing and, in common knowledge, the Bassetti brand becomes synonym of technology and spunky quality.In the mid 50s Bassetti undertakes yet another choice in the name of innovation, displace into practice a planned advertising strategy . They concentrate on the Bassetti brand, sustained and divulged through high investments. This is how Bassetti is confirmed as a reliable business, with a well defined company policy aimed towards innovation it invents a unfermented house linen, cause made and packaged, beau ideal for women who are busybodied working outside the house, but not willing, for this, to give up the amusement of being surrounded by good taste and high quality.In the 60s it begins to expand to European markets, conquering them in no time thanks to its rum creativity. Bassetti is one of the first companies capable of standing on the womans side, as a famous advertising claim says, creating harvestings tha t are not just good looking, but alike able to change housework and turn the home into a pleasant and personal nest, ideal for a free and dynamic life. In the late 80s Bassetti finds a crude challenge. It starts a franchise project, with one-branded stores called Ce Bassetti its the new expression of marketing house linen.At the present time Bassetti is the most famous house linen and textile company, it has a network of shops across the whole national territory, it distributes its collections in Europe and exports in the whole world, promoting the value of the most competent made in Italy, synonym of elegance and quality. Since 2001, Bassetti has merged with the Zucchi gathering. Always ready for challenges, Bassetti looks to the future, with ever increasing attention to distribution, the meeting point between maker and consumer.This is proved by the development of the franchising stores network that has reached the considerable number of one hundred thirty on the whole nat ional territory and the policy of new store openings in Switzerland, Spain and Greece. AMBITION Dress the home with creativity It is our ambition, because we have continuously loved to play with imagination and creativity, and we like to think that in every home in Italy, our products express the taste and style of the people keep there.Imagination is the ability to create and design products that cam make life softer creativity, its our unfathomable that makes then so loved. And those who love us find here their feature creativity, discovering the simplicity of making. The Group today Bassetti is one ofZucchi Groupsmost prestigious brands. The Group is comprised of series of production, creative and distribution facilities operating in the main in the home textile sector, dealing in finished product, semifinished textiles and dignifying services for third parties.TheZucchi Groupalso has a series of technical subsidiaries operating in specific market niches and distributing a broad the four market leader brands in Italy andFrance (Bassetti, Zucchi, Descamps and Jalla). A few prestigious Licenses complete the product range. picpicBassetti Collections Playing with imagination, fantasy and colors, we create our collections to dress your home with ever new emotionsLive submerged in the wonderful landscapes, smells and sound of our La Natura, hold your hours of charm with the sensual and intriguing ideas of Granfoulard. Let the cheerfulness and vitality of living catch on to you, then surround yourself with the colors of In Tinta with your mention and your life style Discover the world of Bassetti Collections, where creativity and quality are woven together with experience and tradition, and choose the emotion in which to seethe yourself Bassetti lets the sunshine in or shuts it out.The company manufactures a variety of earthy and synthetic fiber textiles used in home-furnishing products such as curtains and drapes, towels, and linens. Bassetti also mar kets its own home textile products, which it sells through retail outlets, including its own range of Ce Bassetti stores. Brands for its products include Brio, La Natura, and Intina. Although the company sells its products throughout Italy, the company derives a material amount of its revenue from exports. Bassetti is a subsidiary of Italian textile group Vincenzo Zucchi . pic