Sr-Kf-013

overhaul Request SR-kf-013 Frequent Shopper Program Paper Gerard Gonzalez Business Systems/BSA310 October 7th, 2010 Joseph Gorman Service Request SR-kf-013 Kudler Fine Foods founder and manager, Kathy Kulder, has requested information on developing a system to track customer purchases d adept a Frequent Shopper Program. This Program leave behind award devotion points for redemption to usurp customers. Purchases made by customers whom participate in the program will be tracked and converted into trueness points for redemption for future purchase, gift items, and other products or serve made possible through partnerships with external companies. The following will cover information and recommendations for Kudler Fine Foods Frequent Shopper Program. With a fight economy, majority of Americans consistently seek the best deal their funds can buy(Setlow, 2002). Frequent Shopper Programs are a good bearing to promote repeat business. According to an article written on crmtrends.com(n.d) 12 to 15 percent of consumers are loyal to one retailer. This percentage may not seem like lots however, the article goes on to say those 12 to 15 percent make up 55 to 70 percent of that retailers innate sales(crmtrends.com n.d.). Crmtrends.

com also states Some food retailers find that as much as 65% - 95% of their sales go to members of allegiance programs 53% of food retailers offer loyalty programs with 3/4 of program customers using their loyalty cards at to the lowest degree weekly and 88% at least once a month. This shows that Frequent Shopper Programs can help in acquiring pertly customers, increase in sales, and what is more important promote repeat business. Kulder Foods Frequent Shoppers Program will have Kulder to gather information attaining to consumers who wish to take part in the program. This information will consist of customers previous purchases, frequency of visits, and turn over information (i.e. home phone, address, etc.). It will be Kulders Fine Foods levelheaded responsibility to... If you want to get a full essay, company it on our website: Ordercustompaper.com

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