Coke Analysis

COCA COLA COMPANY RANK AND BRAND VALUE Coca the skinny worlds excrete defacement for 11th category Dubai: Thu, 16 Sep 2010 ? Matthew Millard-Beer Coca Cola has retained its top spot as the number one ranked brand for the 11th straight class, boasting a brand loveliness respect of $70,452 million, on a list of top snow brands for 2010. Technology brands continue to lead the pack, with IBM (No.2), Microsoft (No.3), Google (No.4), Intel (No.7), and HP (No.10) earning top ranks, tally to an annual ranking published by Interbrand, a lead-in brand consultancy. Google (No.4) sees a 36 per cent increase in value over last year, bringing the brand closer than ever to rival Microsoft (No.3). HP (No.10) enters the top 10 for the initiative time, having increase brand value under a stark naked business model and brand platform, utter the report. Apple increased brand value through carefully control lead messaging and an timeless wave of buzz surrounding new product launches, said Matthew Millard-Beer, regional director, Middle East at Interbrand. HP is expanding its portfolio into a service provider offering through smart acquisitions and a strong brand platform. BlackBerry remains the most commonplace smartphone for business users, holding off pressure from Apple as it edges into the corporate world.

It will be interesting to see how berrys brand value holds up next year should a resolution not be met in regards to run into Middle Eastern government pressures to open up its services, Millard-Beer added. apart from grappling with the aftermath of last years financial meltdown, 2010 presented a number of prominent brands with extraordinary levels of crisis, resulting in stalled growth, value loss and in the case of BP, failure to make the ranking this year. BPs environmental disaster and inability to make proficient on its brand promise of Beyond Petroleum led to it falling off of the list and helped competitor Shell step up as an industry leader, now ranked number 81, up from number 92... If you want to get a full essay, found it on our website: Ordercustompaper.com

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