Nokia Brand Positioning

Nokia imperfections Positioning Nokia was named the 5th Best Global Brand in 2007 and has been one of the 10 best global brands for or so a decade. So what makes Nokia Brand so valuable and what is Nokias value proposition? As Tam Harbert of Electronic pedigree magazine has put it: If Nokia Corp. were a person, it would be young, sexy, sophisticated, hip and mainly with it\. Nokia invigoratedly released high-end phones aimed at both the consumer and business substance abuser and is covering strength in both emerging and mature markets. Nokia has been fortunate in differentiating itself in the crowed and highly competitive mobile parley industry and its newly targeted battle of internet industry. Nokia emphasizes engineering science innovation, diversion spirit, design, and ease of use to build a trusted human relationship with customers . The brand has lived up to the vision of its Connecting people and Human technology slogan. Nokias system base be easily spy on companys corporate website: Nokias strategy is to build trusted consumer relationships by offering compelling and set consumer solutions that combine beautiful devices with context enriched services . Example would be Nokia phones faceplates and different colors that suit users personality, mood and lifestyle.

By owing the human property of mobile communications, Nokia has taken the best position for itself, leaving its competitors underside pondering what to own to position themselves . According to Pertti Korhonen, Chief engine room Officer, Nokia, a consumer-first mindset remains at the core of everything at Nokia. This approach is communicated down to Nokias employees including designers who sketch a new mobile phone concept and hardware engineers who design coordination compound technology enablers such as multiradio and video sharing. Nokia offers mobile phones in five categories: broad appeal, lifestyle products, entry, CDMA and Vertu. Nokia ensures that every phone it offers can answer customers needs... If you want to get a full essay, frame it on our website: Ordercustompaper.com

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