Befr Case

The master(prenominal) problem that Nundies has been facing is that the store repurchase rate by companies has not met Nundies expectations. About 6% of stores placed additional units beyond the initial purchase. Additionally, online purchases are not used frequently. Another problem is that store personnel that get by Nundies, have not been suggesting or talking about Nundies to customers. Furthermore, the displays for Nundies seem to shuffle in with the other merchandise in the store, which has a big allude on sales.If the stores are not properly displaying the merchandise and the sales associates do not promote Nundies this will lead to a decrease in sales and impact the company from reordering Nundies, which affects Nundies overall sales and profits. II. power ANALYSIS Nundies is a hotshot-use, disposable panty that sticks to the inseam of womens leggings, athletic presume, shorts, and jeans. This reaping helps women maintain a degree of protection when they decide not t o wear underwear. The introduction of the new product Nundies by Advanced Materials Inc. s a transition from a foam fabricator manufacturing business to a copyrighted medical and consumer products. Nundies is a true departure from the ordinary product offered by Advanced Materials, Inc. AMI manufacturing estimated that the labor and material costs to produce a single liner would only be $. 60. Three colors/package options would be produced including, black, buff and assorted. The liners would be packaged in a colorful 5-count charge plate pillow package, which would cost about $. 45 per unite to produce. The wholesale scathe to sell store would be $7. 0 for each 5-count package. Moreover, manufacturers agent would be paid 12 percent commission on the wholesale price for each 5-count package sold. This agent is responsible to be the distribution coverage among womens boutique store and specialty shops for Nundies. ground on Nundies marketing look, womens boutique and specialty shops account for the largest parcel of womens underwear sales (30. 9%), followed by department stores (30. 7%), mass merchandise and warehouse club stores (29. 1%), and other retail outlets such as internet retailers (9. %). According to a nationwide research conducted by Nundies among 1,042 women between the ages of 18-49 revealed that ? 84% of women would be interested in a product that would eliminate panty lines ? 81% of women express yes to the questions would u be interested in a product that provides hygiene and comfort, but is not underwear ? 22% of women had tried no undies as a solving for no visible panty lines. ? When women were asked if they would be interested in a garment-safe disposable, but no panty lines 36% said yes, 49% said maybe.