Beeline Vietnam

Marketing visualise flog: Kieran Tierney EVOLUTION GROUP Tran Thi Mong Hien Siamese Duy An Khong Vu Tuan Anh Nguyen Thai Ngoc 1 Evolution group Marketing Plan rebuke: Kieran Tierney Executive summary Beeline is the first worldwide telecommunication participation in Vietnam. It has just penetrated Vietnam market this elevated 2009 and got whatsoever positive as well as oppose results at the beginning. This marketing plan is going to identify the sore note of Beeline and plan strategies to orient Company development in the spare-time activity year 2010. For detail, Beeline volition focus in one-year-old customers from age 15 to 29 which occupy about 18% in Vietnam population. To fixate the best result, Company will displume 20% of its selling budget for product and procession activities. Firstly, Beeline will develop not only features of its current product (such as waiting music, GPRS or information research) only when also plunge two new pr oducts which are B-teen and B-students to catch customer needs. cost is also alter to make the Company become a cheap but good service one. On the other(a) hand, Beeline will open exemplar offices in HN, HCM and DN to contact at present and consult customers better. statistical distribution channel is also widened to reach customers.

Lastly, Company will physical exertion a 17% of its selling budget (about $2, 2 million) for promotion activities. 2 Evolution group Marketing Plan Lecture: Kieran Tierney Table of content I Current marketing short letter: ...................................................... ................................. 4 1 Microe! nvironment: ............................................................................................... 4 1.1 The company:................................................................................................ 4 1.2 Customers: .................................................................................................... 4 1.3...If you trust to get a full essay, order it on our website: OrderCustomPaper.com

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