Foreign Market Analysis

Running head : Vash-Ti PaylorStrayer University BackgroundHaving carried out a commercialise investigate , the data obtained will provide the info to enable a decision about Canadian market entry to be made Remember there are two options of market entry to be considered and these are : Takeover of a mild Canadian countryside hotel chain called Countryside Resorts or through organic expansionMarket synopsis ObjectiveAfter a decision on market entry method acting has been made , the next logical step is the market digest . We set out to analyze the Canadian market i .e . the technological , economic , political , legal and regulatory , and companionable /cultural aspects of the market with an aim of identifying the potential market opportunities and threatsTechnological AspectThe raise of technology on job digest never be ignored .

It is common knowledge that advances in technology hightail it to give companies that embrace the advances an edge over those that do not ( Stevens etal ,1992 . Good display case of technology is the use of computers to keep records , contemporaries of , online s , online bookings and the internet in general . The internet can be resourceful as a source of information that can be used to advance the business , it is an advertising arena that can be used specifically because large population in Canada are computer literate , take in computers that are connected to the internet . The launch of Canadian telemedia is an example of how the internet can be used to access business newsEconomic AspectInflation...If you want to get a full essay, order it on our website: Ordercustompaper.com

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