In response to certain meaning(a) gaps identified in the world(a) ABSTRACT marketing literature, the focus of this inquiry is an investiga- tion of the price strategies followed by manufacturing subsidiaries of multinational corporations. Specifically, the authors attempt to identify the factors that play an important role in determining the degree of intemationai pricing dodging standardization. The findings suggest that the extent to which multinationals standardize their international pricing strategies depends on the level of similarity between home and host countries in terms of customer characteristics, legal environment, economic conditions, and stage of the crossway life cycle. The authors highlight implications of the findings for product line practitioners and discuss future seek directions along with the limitations of the study. Increasing liberalization, interdependence, and competition in world economies involve accelerated the need for multinational corporations (MNCs) to develop effective global strategies in their endeavor to achieve sustainable competitive wages in international markets (Samiee and Roth 1992).
Marketing has played a meaningful role in the advancement of the field of international business; marketing strategy constitutes a critical component of a firms global strategy (Zou and Cavusgil 1996). The development of optimal programs for global markets is of racy interest to business managers who view international operations as a means of boosting corporate growth, improving competitive position, fortify financial performance, and ensuring company survival and long-term viability in a highly globalized marketplace. In this context, the extent to which elements of the marketing program should be standardized across markets or adapted in lodge to accommodate different foreign market conditions, requirements, and...If you want to amaze a full essay, order it on our website: Ordercustompaper.com
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