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Thursday, 18 April 2019
Problems in sales and marketing and make recommendations&benefits Assignment
Problems in sales and marketing and discharge recommendations&benefits - denomination ExampleIn addition to that, the strategy of allowing the customers too much leeway regarding payment may make the organization to lose out on potential sales for new stock because it is highly supposed(prenominal) that the customers who grow not paid for purchased products will come back to purchase more. The company may later on find it more difficult to plan for its future operations (Espejo, 2010, 68).From the responses, it is evident that the organization does not oblige a concrete strategy for selling and marketing its products. This lack of strategy reflects on the sales and net profit that the organization makes. The company advertises its products on different forms of media, the roughly preferred one by the company existence the print media. However, the company does not market its product online. With the advent of technology as a peckerwood for sales and marketing, the Secret Squirrel Company stands to make more sales and subsequent profits by advertising online (Ryan & Jones, 2009, 18). The company loses out on sales made to customers online, therefore limiting its own sources of revenue.It is also illustrious that the company spends the bulk of its budgetary allocation for advertising on print media advertisements. The Secret Squirrel Company spends more than $2 000 000 on print media advertising, while not spending as much on more visible media for advertising such as television and billboards (Stinson, 2008, 42). The company limits its exposure by spending so much on advertising on print media, such that the company neglects the ability of television and radio receiver to attract potential consumers of the organizations products (Jeannet & Hennessey, 2004, 117).Both the Sales and Marketing managers do not have enough information regarding the products that the organization sells. This does not help the organization to maximize sales, considering th at the two should have the most information concerning the companys products since they head these critical departments at
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