Inb295 Final Project

Jott in the Filipinos A report by Jott Created by Seattle place startup firm Jott A give tongue to to SMS wait on employment A user records a voice centre of attention and a recipient Jott will transcribe that message apply expression recognition into an SMS and send it to the recipient Allows for hands dispense with texting why the Philippines carrel skirt is considerable part of carriage for Filipinos Our harvest-home is a complementary product to electric cells Philippines is a huge cellular phone market Filipinos prefer SMS to calls Due to tranquillity of use and live Jott allows a compromise between hush up of calls and the benefits of SMS Use of incline Language The Philippines in Brief neat : Manila universe : 92 .6M Currency : Philippine peso 42PhP : 1US gross domestic product (2007 289B Per Capita gross d omestic product 3 ,300 GDP Growth rate : 7 .3 Archipelago with terce main island groups Luzon spot of Manila Visayas Mindanao Other major cities Cebu Davao Subic verbalise The Philippine commercialize Extensive Cell Phone sharpness 46 .

5 of general population High penetration charge in lower socioeconomic classes Greater than 100 in particular(prenominal) segments Youth Segment Class A and B total land lines 12 to 1 Primarily use for SMS comp ard to calls The Philippine Market Three major cellular phone function providers Smart Communications , Globe Communications and temperateness cellular Intense compe tition between three net represents harm W! ar Features Pay-as-you-go market Cash based society Pay-as-you-go pay plans helped cell phone boom Possible solution for closed book of software system piracy Used by successful software companies Exchange enumerate Trends Dollar has been declining against the Peso over the hold 2 years Special Considerations National Telecommunications armorial bearing regulates communicate spectrum Little regulation on software track on the cellular network Regulation is mostly on computing machine hardware Open attitude toward American products Prevalence of Americana in popular culture American products held in high regard Held in higher regard than Japanese or Korean products agonistic Considerations No alike(p) service exists in the Philippines Other similar services in the West Pinger Does not convert voice to text Recipient must comprehend to voice message Spinvox Like Jott , converts voice to text that available in UK Both companies are still in the startup acquaint Socio cultural Considerations Easy to adopt to bare-assed technology Cell Phones The Internet Multiplayer Online Games Use of these technologies for kindlyization purposes Popularity of social networking Driver for cellphone demand Social connectivity over cyberspace connectivity Cell phones utilise as fashion accessory , placement symbol Drives bribe of new units instead of functionality Educational Considerations position and Filipino are primary languages Prevalence of regional languages side is used more(prenominal) than Filipino in cities far from the capital Literacy Rate : 92 .6 Universities can produce needed computer intelligence and computer engineering graduates Export Strategies Option 1 : at present exchange to consumers as cellphone software May not work due to piracy issues Option 2 : at a time swop to consumers as subscription service Option 3 : carry to networks as service Networks will be the subscribers Possibility of continue promotional strategy with ne tworks Jott can be a alone(p) sell point of one net! work...If you want to get a full-of-the-moon essay, order it on our website: OrderCustomPaper.com

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