Internation Business Report

International Business II Business Report Executive Summary The purpose of conducting this radical is to provide a realistic and concise evaluation of Qantas turn tail to expand its airline to brazil nut, more specifically, to Rio de Janeiro, the second largest city of brazil-nut tree and the host city of 2016 Summer Olympic Games ( Rio 2016). Qantas is the worlds leading long distance airline and one of the strongest brands in Australia (Qantas). The external environment analysis demonstrates the benefits of an air-line to Brazil from the political, economical, social, technological and environmental aspects. Politics analysis includes beneficial foreign trade governing and stable domestic government, which provides fundamental benefits for Qantas. Increasingly growth economics is another reason for Qantas business expansion. Social analysis shows the compulsive side because of similar national floriculture and religion, the level of reproduction and national languages as well as corporate culture. mankind infrastructure including airports and roads makes it more convenient and easier for Qantas to establish and separate its business. Based on the external environment analysis in the first part of the report, foreign direct investment is considered to be the most appropriate strategy for Qantas to enter Brazil.

With $A1, 000,000 investment budget, it is bring out for Qantas to choose accomplishment than greenfield and merger investments. The main advantage of acquisition is the high control over the business. However, the disadvantage is the possible organisational culture difference between Qantas and Rio de Janeiro International Airport. Our strategy is to build a low price airline route between Brazil and Australia by implementing a high seating density and merchandising tickets from the Internet. The Table of Contents Executive Summary2 Introduction4 External purlieu Analysis5 Political5 Economic6 Social7 Technological9 environmental9 Legal9 4 Risks10 Entry... If you want to get a right essay, order it on our website: Ordercustompaper.com

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