Marketing Plan

MARKETING PLANNameUniversityCourseDateTutorIntroductionThe cereals market in Australia has been under a tie of scrutiny lately with regard to the contents of the cereals and the effects they live on the health of the consumers . Kellogg is one of the firms that is involved in the nourishment production industry and has been affected by this factor . It is and then important for Kellogg to consider product development which is introduction of late products to existing customers This goes hand in hand with product diversification in a bid to increase their market division which means introducing a new product to new consumersSituation AnalysisInternal EnvironmentThe topical performance of Kellogg products in the market is on a downward(prenominal) trend . This is due to the negative publicity on the scribble , fat and salt contents of the cereals it produces (Lorna , 2005 .

Research shows that the cereals are right away linked to the obesity levels in Australia as well as other chronic diseases . The firm is also facing loyal competition in regard to its market share from personal labels to the laid-back prices of its productsExternal EnvironmentMicro-EnvironmentMarket AnalysisThe market trend in the cereals market is that occult labelled cereals are becoming increasingly popular because of the high cost of the branded products . There is also an increased deal in health food products and market as the Australians do more health conscious especially about the stops , fats and salt contents . The market size of the breakfast...If you want to disturb a full essay, order it on our website: Ordercustompaper.com

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