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Thursday 17 January 2013

Marketing Homework

Marketing plays a vital role in any business and it affects the way consumers think . The dimensions for segmenting markets are broad , and this gives the merchandise managers a broad spectrum of ideas on how to cater to the consumers . Segmental marketing helps marketing managers analyze the potential needs of consumers and provide them with the ruff possible return . The top three most measurable factors of consumers must be met . First is the consumer behavior which includes the need of the product , frequency of use and the benefit that should be met . Second is the geographical representation which includes the exact place , country and the population . at long last , the demographics which also includes the target population s income , age , family , race , fostering and social classThe scientific methods give marketing exploreers a strategical progression on how to introduce a product to a given market .
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Marketing research process involves v steps namely , defining the line , analyzing the situation , acquiring the problem-specific data , interpreting the data and lastly solving the problem . By following the steps it provides managers a systematic approach which gives them a hypothesis , an educated guess on how consumers would act . Therefore they can save a lot of money for the company and it gives them time for revisions for product improvementTo stress the importance of the in a higher place mentioned concepts , in every business it is vital for the company to go through a rigorous process of marketing research analysis . It is best to be equipped with the sufficient information...If you ask to get a full essay, order it on our website: Ordercustompaper.com

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